Fulfil your customers' criteria for success, and you'll earn a customer for life. Fail to meet them, and sooner or later (probably sooner), you'll lose them.
Are those early stage customers still with you? And still on those mate’s rate deals? What do you do about them? Should you even do anything about them?
Your customers' first few weeks using your product is arguably the most important period in their entire lifecycle. In other words, the onboarding period can make or break your users' success.
Getting feedback and insights from your customers is one thing, and it's a big task. But sharing this information with your team doesn't have to be complicated.