With real-time analytics, you can make instant decisions. You know what’s working and what’s not during an important launch. You can also use that data to set up marketing automation that’s triggered by data-driven customer segments and real user behaviour.
There are so many exciting things you can achieve with real-time analytics that we decided to help get your brainstorming juices flowing by showing you five simple ideas.
Why capture real-time analytics?
Real-time analytics, unlike site analytics that you view at a later date, can show you what’s happening on your website right now.
With web analytics reports that are updated continuously you open your business up to instant decision making:
- Find any sudden drops in traffic.
- Discover trends and differences or issues in standard patterns.
- Know which pages and products are getting the most traffic at any time.
- Capture visitor behaviour in real-time.
If you only look at web analytics from previous weeks or months, then you can learn how to improve your site experience, traffic generators, etc., but you can’t make instant decisions at that moment that will immediately impact revenue.
1. Engage site visitors who have viewed your pricing page multiple times
There are individual pages on your website that reveal a high level of interest and intent. Certain behaviours can show the same thing.
Here are some examples of how to tell that someone is seriously considering buying from you:
- Viewed your pricing or subscription page 2+ times (SaaS or publishing)
- Viewed a product page 2+ times (ecommerce)
- Has been on your site three times in less than five days (any business that sells online)
All of these show that the person is doing their due diligence. They’re looking into the details to collect the information they need to make a purchase.
Sometimes, people need a little help from your team to make a decision. You can add a highly effective sales channel to your website by implementing live chat.
You can set up marketing automation that works like this:
- Someone is on your pricing page for the second (or higher) time
- You show an automated chat prompt that asks if they have any questions
- The website visitor replies to the automated chat prompt
- Your team takes over the conversation from there
If you’re not able to man your inbox frequently, there’s still plenty you can do to take advantage of real-time analytics and website behaviour.
For example, instead of a chat prompt that asks site visitors to share their questions, you can instead write a chat prompt that includes a link to FAQs, your reviews page, or a case study. These can also help finalise sales decisions for site visitors that are on the fence.
2. Send paid traffic to your best-performing products or pages
Let’s say that you have an ecommerce site and you’re launching a new collection or product line. For example, a cosmetics collection might include a shadow palette, highlighter, blush, etc.