5 ways to increase product engagement.
A highly-engaged customer base is a customer base that are getting high value out of your product. Your customer experiences…
What are Weekly Active Users and what can they tell us about Customer Engagement?
Measuring Weekly Active Users is an important element of understanding the value your customers are getting from your product, tracking…
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Why is the first interaction with your customers so important?
The more you learn about your customers in the first steps of their journey, the better you'll treat them, and the longer they'll stay.
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How to successfully manage your customer data
A strong data management system makes it far easier to get your data working for you, and your customers.
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How to use interactive prompts to increase customer engagement
Adding proactive chat prompts to your website is a tricky business. On the one hand, you don’t want a static…
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What is Customer Data, and why do you need it?
Customer data is the information a business collects about a user while they interact with their product or platform.
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How to build your customer database as a small business owner
Building your customer database should be a process that never stops. But there are better and worse ways of going about it.
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How to migrate customers from legacy pricing, without causing a rebellion
Are those early stage customers still with you? And still on those mate’s rate deals? What do you do about them? Should you even do anything about them?
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What is Behavioural Analytics?
Behavioural Analytics is the process of tracking user actions to make your products better and gain more customers.
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You need to provide an awesome SaaS Onboarding experience. Here’s why and how.
Your customers' first few weeks using your product is arguably the most important period in their entire lifecycle. In other words, the onboarding period can make or break your users' success.
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The customer journey is crucial to the success of your SaaS business. Here’s how to map it.
Creating a customer journey, which is visible across the entire company, is crucial to building SaaS products that customers value and a customer experience they enjoy.