Better customer engagement starts here
Welcome to the GoSquared Blog
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Audience segmentation — the beginner’s guide
How to use audience segmentation to transform the way you understand and engage with your contacts
Stop measuring the success of your email marketing like it’s the 90s
Are open rates dead? What is the best way to track email marketing in 2022?
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![GoSquared turns 16]()
16 lessons from 16 years of GoSquared
Celebrating our super sweet sixteenth birthday
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How data-driven email automation can strengthen customer relationships
Data-driven email automation is a smart way to deepen your relationship with your customers, increase customer LTV, and turn more people into brand advocates.
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The marketing automation fails (and wins!) of 18 specialists
When you specialise in marketing automation, things are bound to go wrong sometimes. Learn the top all-time wins and fails from in-house marketers, consultants, and entrepreneurs.
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New terminology throughout the GoSquared platform
Making GoSquared easier to understand for everyone.
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15 Email Marketing Workflows to Implement
These email marketing workflows will help you automate your onboarding, upgrading, upselling and cross selling. Learn how to communicate on autopilot.
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5 ways to increase product engagement.
A highly-engaged customer base is a customer base that are getting high value out of your product. Your customer experiences…
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What are Weekly Active Users and what can they tell us about Customer Engagement?
Measuring Weekly Active Users is an important element of understanding the value your customers are getting from your product, tracking…
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How to build personalised onboarding sequences
We all want highly-engaged customers who value our products and stick around for as long as possible. A huge amount…
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5 simple examples of inbound marketing automation
Inbound marketing automation doesn’t have to be a gigantic, overly complicated system. You can begin with a few different automated funnels that work independently.