Why is the first interaction with your customers so important?
The more you learn about your customers in the first steps of their journey, the better you'll treat them, and the longer they'll stay.
How to successfully manage your customer data
A strong data management system makes it far easier to get your data working for you, and your customers.
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How to migrate customers from legacy pricing, without causing a rebellion
Are those early stage customers still with you? And still on those mate’s rate deals? What do you do about them? Should you even do anything about them?
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What is Behavioural Analytics?
Behavioural Analytics is the process of tracking user actions to make your products better and gain more customers.
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You need to provide an awesome SaaS Onboarding experience. Here’s why and how.
Your customers' first few weeks using your product is arguably the most important period in their entire lifecycle. In other words, the onboarding period can make or break your users' success.
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The customer journey is crucial to the success of your SaaS business. Here’s how to map it.
Creating a customer journey, which is visible across the entire company, is crucial to building SaaS products that customers value and a customer experience they enjoy.
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How to send a newsletter 300 weeks in a row: know your values.
Delivering the 300th issue of the GoSquared Weekly newsletter.
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GoSquared Forms: The gateway to a high-conversion Sales Funnel
Lead generation is the lifeblood of any business, but driving high levels of traffic to your site can be difficult….
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What are the benefits of Customer Analytics for your SaaS business?
We exist in a hyper-competitive age. Customer analytics could benefit you by retaining happier customers and building a competitive moat.
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What is Customer Data Segmentation?
Customer data segmentation is the process of grouping your users according to specific characteristics and behaviours. Learn how you can use segmentation.
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What is Customer Analytics Data?
Customer analytics data is the foundational pillar of all successful marketing strategies, revenue predictions, and product iterations.